Our brand new flagship store is now open displaying a huge range of new and graded kitchen appliances at amazing prices.

Our friendly and knowledgeable staff are on hand to give you all the help and advice you need in choosing the right appliance for your requirements and budget. Our extended warranty will give you any further peace of mind you may need. Established in 1982 and having served almost a million happy customers, you know you are in safe hands shopping at Borshch.

Borshch Erdington is also the new home of the Big Hoot Owls,  Originally part of ‘The Big Hoot’ public art trail in 2015, they stand more than 5ft tall and include an Ozzy Osbourne owl and a striking Ancient Egypt-themed figurine.The set of 13 were purchased at auction when the entire collection of 100 went under the hammer in aid of Birmingham Children’s Hospital. They have taken roost by windows, escalators and showrooms at the superstore so why not come down and see the owls.