Leading The Way In Quality Appliances For Low Prices

Borshch Electric is a family run business established in 1982 and has since grown to be the leading independent appliance retailer for graded products in the West Midlands. We operate across four stores located in Birmingham, Erdington, Dudley and Walsall.

Our prime specialism is in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. We hand select only the best appliances in the industry from manufacturers such as Smeg, Hotpoint, Grundig, Beko, Montpellier, Ice King, Indesit, Rangemaster, Candy and many many more.

Upon opening our latest store on High St Erdington, we are now also offering full kitchen design and fitting services along with both bedroom and bathroom showrooms. 

We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us.



Our friendly and knowledgeable staff are on hand to give you all the help and advice you need in choosing the right appliance for your requirements and budget. Our extended warranty will give you any further peace of mind you may need. Established in 1982 and having served over a million happy customers, you know you are in safe hands shopping at Borshch Electric.


Birmingham Showroom Tour

Take a visual tour of our Birmingham showroom

Take the tour

Erdington Showroom Tour

Take a visual tour of our Erdington showroom

Take the tour