About Us

Borshch Electric is a family run business established in 1982

We specialise in selling new boxed and slightly marked freestanding and built in gas and electrical appliances direct to the public at great prices.

We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us.

All appliances in store come with at least 12 months full parts and labour guarantee, and we also have a range of extended guarantees that we can offer you at amazing discounted prices.


Award Image
  • Sirius Retailer of The Year Winner 2012
  • EMRA Best Multi-Channel Retailer Winner 2014
  • Finalist in ERT Best Showroom 2014
  • Finalist in ERT Best Customer Service 2014
  • Finalist in ERT Best Independent Retailer for Large and Small Appliances 2014
  • IER Best Independent Retailer of Domestic Appliances Winner 2015
  • Finalist in IER Best Regional Multiple Channel Award 2015
  • IER Best Large Independent Retailer of Domestic Appliances 2017
  • Finalist in IER Best Customer Service 2017

We have showrooms in Birmingham, Dudley, Erdington and Walsall open to the public, stop by or give us ring and any of our helpful informative staff will be happy to help you..




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