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Covid 19 Update - We are currently only operating with Doorstep Delivery Only. We will not install or remove any appliances.

About Borshch Electrical

Leading The Way In Quality Appliances For Low Prices

Borshch Electric is a family run business established in 1982 and has since grown to be the leading independent appliance retailer for graded products in the West Midlands. We operate across four stores located in Birmingham, Erdington, Dudley and Walsall.

Our prime specialism is in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. We hand select only the best appliances in the industry from manufacturers such as Smeg, Hotpoint, Grundig, Beko, Montpellier, Ice King, Indesit, Rangemaster, Candy and many many more.

Upon opening our latest store on High St Erdington, we are now also offering full kitchen design and fitting services along with both bedroom and bathroom showrooms. 

We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us.

A Reputation As Birmingham's Best  

All appliances in store come with at least 12 months full parts and labour guarantee, and we also have a range of extended guarantees that we can offer you at amazing discounted prices.

  • Sirius Retailer of The Year Winner 2012
  • EMRA Best Multi-Channel Retailer Winner 2014
  • Finalist in ERT Best Showroom 2014
  • Finalist in ERT Best Customer Service 2014
  • Finalist in ERT Best Independent Retailer for Large and Small Appliances 2014
  • IER Best Independent Retailer of Domestic Appliances Winner 2015
  • Finalist in IER Best Regional Multiple Channel Award 2015
  • IER Best Large Independent Retailer of Domestic Appliances 2017
  • Finalist in IER Best Customer Service 2017
  • IER Best Large Independent Retailer Of Domestic Appliance 2018

Birmingham Store
Erdington Store
Borshch Delivery Vans