Borshch Showroom Splash 1
Borshch Showroom Splash 1
Borshch Showroom Splash 2

Borshch Electric is a family run business which was established in 1982.  Since then we have served well over 1 million customers from our Birmingham, Erdginton, Dudley and Walsall Stores, as a company we are able to offer a huge range of new and graded appliances at discounted prices, we offer a home delivery and installation services on all products we sell.

Over the 38 years of trading we have won multiple awards, We deal direct with major manufactures including Beko, Grundig, Smeg, Samsung, Fisher & Paykel, Hoover, Hotpoint, Ice King, Indesit,  Montpellier,  Bosch and Rangemaster allowing us to offer the latest current and up to date models in appliances at great prices.

Borshch boasts four of the largest showrooms in the Midlands we have recently opened our new flagship kitchen and appliance showroom in Erdington where we have 16 Beautiful kitchen displays including the freedom range a from Symphony which is multi generation and accessible kitchens, we are proud to be the only company displaying this range in the midlands we also have over 750 appliances on display.

Click here to take a visual tour of our Birmingham store and click here to take a visual tour of our Erdington store.