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Covid 19 Update - We are offering a limited delivery & installation services within the local area.

We are now OPEN By Appointment Only

Our Erdington Kitchen and appliance showroom is reopening by appointment only, to comply with social distancing requirement Call us on 0121 448 0202 or 0121 773 6361 to book an appointment. When you arrive you will be supplied with Hand sanitizer and a Mask. Appointments are for a maximum of two people and unfortunately no children are allowed in the showroom at this time. You will get exclusive access to our showroom for the duration of your appointment slot.

Please call 0121 448 0202 or 0121 773 6361


Borshch Electric is a family run business which was established in 1982.  Since then we have served well over 1 million customers from our Birmingham, Erdginton, Dudley and Walsall Stores, as a company we are able to offer a huge range of new and graded appliances at discounted prices, we offer a home delivery and installation services on all products we sell.

Over the 38 years of trading we have won multiple awards, We deal direct with major manufactures including Beko Grundig Smeg Samsung Fisher & Paykel Hoover Hotpoint Ice King Indesit Montpellier Bosch Rangemaster allowing us to offer the latest current and up to date models in appliances at great prices.

Borshch boasts four of the largest showrooms in the Midlands we have recently opened our new flagship kitchen and appliance showroom in Erdington where we have 16 Beautiful kitchen displays including the freedom range a from Symphony which is multi generation and accessible kitchens, we are proud to be the only company displaying this range in the midlands we also have over 750 appliances on display.

Click here to take a visual tour of our Birmingham store and click here to take a visual tour of our Erdington store.


Brands we work with....

  1. LiebherrLiebherr
  2. CapleCaple
  3. IndesitIndesit
  4. HooverHoover
  5. SiemensSiemens
  6. BoschBosch
  7. KitchenAidKitchenAid
  8. AtosaAtosa
  9. QuookerQuooker
  10. BekoBeko
  11. GrundigGrundig
  12. SmegSmeg
  13. MontpellierMontpellier
  14. Fisher PaykelFisher Paykel
  15. RangemasterRangemaster
  16. SamsungSamsung
  17. IceKingIceKing
  18. HotpointHotpoint
  19. HadenHaden
  20. Di DiettrichDi Diettrich



Actual Price:
To get the best price on this product call one of our branches, alternatively you can email us directly
To get the best price on this product call one of our branches, alternatively you can email us directly